Since September 2023, the creative direction of the Rubelli Group has been entrusted to Formafantasma, one of the most interesting design studios on an international level, founded by two intellectual and talented designers: Simone Farresin and Andrea Trimarchi. Their first challenge was to reinvent the brand Kieffer, strengthening it while making sure it blends in well with contemporary culture, with a specific focus on raw materials and weaving techniques.